Especially till the end of September, if the consumers decide not to use the pool until next May, they may not maintain the pools because in the beginning of next May, they need to clean again for the pools for swimming after a long time of non-use.
In particular, please discuss how the channel structure affects the sales of Coracle. Quantitatively, this product is supplied to pools with volume more than 1 million gallons. Press release was made in the trade journals for the pool service professionals and retailers. To enter the residential pool market, the firm hadnt gone with all the force as it had no expertise in B2C marketing.
This provides Soren chemicals an opportunity to launch Coracle under it own brand name and set a platform for itself to launch other products as well.Coracle sales team did not consider the following effects, which might have impacted the sales revenue: 1. The formulators offered customized services to these commercial pool owners. The benefits those Coracle marketed to the end consumers e. If residential pool owners were aware that Coracle would result in cost saving due to its less frequent use, they would have chosen it as opposed to its competitors. The company must determine if its marketing and management goals are met. This would be effective if it is targeted at demonstrating the unique features of the product and the cost benefits which buyers would accrue by purchasing it as opposed to the competing products. Since the clarifier market is described as mature, a new product, such as Coracle, would inevitably meet challenges of attaining a competitive advantage, early in its introduction to the market. Consumers, wholesale distributors, pool service professionals, pool specialty retailers, mass retailers werent provided adequate time to understand the benefits of the new product. How would you describe the selling process for Kailan MW vs Coracle? Commercial pool markets had pool professionals who are technically aware of various pool products which made it easy for quality manufacturers like Soren Chemicals.
However, there are market intricacies, such as consumer loyalty, which would pose a significant challenge to the initial success of the product within the residential market.
As the landed price for the consumer was least for Coracle, and it also reduced usage of other chemicals, which used to generate a fair profit for the channel partners, the channel partners would be ultimately losing by promoting Coracle.
Commercial pool markets had pool professionals who are technically aware of various pool products which made it easy for quality manufacturers like Soren Chemicals. It is through effective distribution that Coracle would reach the market.
Why is Soren Chemical struggling to sell Coracle? The company wanted to have a strong brand name in the residential pool market.