If a store plays loud rock music, they may attract young adults, but drive away older consumers. Social class should be used with other measures such as life stage and life cycle.
As Lusk and Briggeman explain, although some of these values may initially seem very similar to some of the classically considered food product attributes, they represent more abstract concepts, often encompassing numerous physical attributes at once.
Culture also affects consumption behaviour. Image Courtesy : consumerbehaviourmcgill. Fundamentals and Project Environment. Journal of Marketing Research, 35, — To this end, in addition to the food attributes traditionally identified in fields such as consumer behavior, it will give special consideration to the classification of food values.