Best Practices for a Successful Executive Summary To get this right, you have to know what your executive summary is for. Multiple options convey indecision and uncertainty which are turn-offs for potential investors.
What Information Goes in an Executive Summary?
If your business will manufacture or sell products, or provide a variety of services, then be sure to include a Products and Services section in your Summary.
The food at Pronto Lounge and Restaurant will have premium pricing to match its upscale feel. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.
Startups should also include: A brief overview of your sales and marketing strategy. What ranks high in terms of importance?
Over what length of time? It sums up the business plan and opportunity in a tight document.
Price competitiveness. Mention any defining details that would matter to the person that will ultimately read the summary—like that the founders are all MBA students at the local university, or that your business has been awarded a prestigious development grant.
Pronto Lounge and Restaurant will provide such a place.