You might also like:. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer.
So instead of just saying you doubled their traffic, show them real numbers and if possible real proof.
Try Different Formats While people like stories, case studies do not have to be fit into story form every time. How did you do it? The Art of the Case Study Case studies are a continually evolving form.
What prospects need is constantly changing, which means how you frame a case study will change, too. In this article, I will update my recommendations for case study layout and share with you some thoughts on how prospects should engage with them.
But for the vast majority of experts, this type of case study is not the easiest or most productive form to produce. Long vs.
By focusing on impact, you will attract the right kind of attention and efficiently make the best use of it. As for process, use information about how you deliver to support the results you describe when necessary.